Animal Welfare Policy

Lifestyle Group Ltd – Animal Welfare Policy

Effective: January 2025

Lifestyle Group Ltd is committed to sustainable, ethical sourcing and improving animal welfare standards across our business and supply chain. We uphold the internationally recognised Five Freedoms as defined by the Farm Animal Welfare Council:

  1. Freedom from hunger and thirst – through access to fresh water and a diet that maintains full health and vigour.
  2. Freedom from discomfort – by providing appropriate shelter and a comfortable resting environment.
  3. Freedom from pain, injury or disease – by prevention, rapid diagnosis and treatment.
  4. Freedom to express normal behaviour – through sufficient space, proper facilities and the company of the animal’s own kind.
  5. Freedom from fear and distress – by ensuring conditions and handling that avoid mental suffering.

We recognise that our guests care about how food is sourced. As such, we hold ourselves and our suppliers to the highest standards.

Egg Sourcing

  • Lifestyle Group Ltd is proud to be 100% free range across all eggs used in our supply, including shell, liquid and ingredient-based eggs.

Chicken Welfare – Better Chicken Commitment (BCC)

We are committed to raising welfare standards for all chicken used in our UK supply chain and have signed the Better Chicken Commitment, pledging to meet or exceed the following by 2026:

  • Full compliance with EU animal welfare laws, regardless of country of origin.
  • A maximum stocking density of 30kg/m² or less, discouraging thinning, with no more than one thin per flock where unavoidable.
  • Use of higher welfare breeds such as:
    • Hubbard Redbro, Norfolk Black, JA757, JACY57, 787, 957, 987
    • Rambler Ranger, Ranger Classic, Ranger Gold
    • Or others approved under the RSPCA Broiler Breed Welfare Assessment Protocol.
  • Enhanced environmental conditions including:
    • Minimum 50 lux of lighting, including natural light
    • Two metres of perch space and two pecking substrates per 1,000 birds
    • Air quality standards as per Annex 2.3 of the EU Broiler Directive
  • Prohibition of cages or multi-tier systems.
  • Use of humane stunning methods such as controlled atmosphere stunning or effective electrical stunning without live inversion.
  • Independent third-party auditing and public reporting of compliance and progress annually.

Ongoing Review

Lifestyle Group Ltd is committed to continuous improvement. We will review and update our animal welfare practices and policies annually, or as legislation and industry standards evolve.

Signed: January 2025